Search Marketing Co-ordinator (PPC-Pay Per Click)
Boost or Commence Your Career In Digital Advertising
Work For A Youthful, Corporate Organisation
Convinient South Melbourne Location
Columbus is a search engine marketing company specialising in pay-per-click (PPC) across Google, Yahoo and Bing!. It is part of Australia's largest Communication Organisation - Mitchell Communication Group.
We are looking for a graduate or a candidate with basic PPC knowledge who is looking for a new challenge in search marketing (one of the fastest growth channels in the world). The search co-ordinator works closely with the Search Manager to provide, campaign analysis, bid updates, research on market trends and client reports.
This is your opportunity to launch your career in a young, exciting and changing world of Digital Marketing.
Main duties in the Role
- Responsible for setting up Pay-per-Click accounts in search engines including Google, Yahoo! And Sensis
- Carry out thorough keyword research and analysis
- Working closely with the Search Manager to develop PPC titles, creative’s for listings & optimising response ROI
- Establishing most effective landing pages for PPC ads to keyword level
- Implementing and testing the correct tracking codes (spotlight tags) for reporting
- Liaise and build relationships with the Search Managers and suppliers such as Google, Yahoo!, Sensis and Doubleclick
- Responsible for managing PPC campaigns via a third party technology provider, accurately and to deadline.
- Responsible for completing upload sheets accurately and to deadlines
- Attend campaign WIP’s and monthly status meetings with clients and Search Managers as required
- Run client reports for submission to Search Managers
- Overall responsibility for the creation of each implementation plan for any new campaign/client
- Liaising with internal team members
Key Skills and Qualifications Required:
- Bachelor degree in marketing or advertising
- Pay Per Click (Google) Experience (Preferred, not required)
- Analytically minded
- Strong Excel Skills
- Ability to cope with conflicting demands and to prioritise tasks
- Ability to work using own initiative or within the team
- A positive attitude to dealing with people
- Ability to provide analytical and insightful recommendations to clients and team
- Ability to effectively communicate daily campaign performance
- Ability to analyse results, identify and give reason for variance from goals
If you think that this role may suit you, please email your Cover letter and CV to Rebecca Iape – ???@???.???
To find out more about us, you can find us at http://mycareer.com.au and http://mycareer.com.au
