Company profile


Coles Myer 


The Coles division was formed in November 2007 as a result of the acquisition by Wesfarmers of the Coles Group. The division comprises supermarket businesses (Coles and Bi-lo), liquor retailing (1st Choice Liquor Superstore, Liquorland and Vintage Cellars), fuel and convenience outlets (Coles Express) and an online pharmacy (Pharmacy Direct).

Coles is a full service supermarket operating more than 740 stores throughout Australia and employing more than 92,000 people.


Coles Online is an on-line supermarket operating in Sydney and Melbourne where customers can log in anytime to order grocery items. Orders are delivered by Coles Online drivers in temperature-controlled vans within a specified time.


Bi-Lo is a discount supermarket retailer, operating more than 190 stores and employing around 15,000 people.


Coles Liquor operates a range of liquor retailing formats encompassing three major brands, the 1st Choice Liquor Superstore, the Liquorland convenience offer and the specialist chain, Vintage Cellars.  As at July 2007, 1st Choice operated 39 stores, Liquorland 621 stores and Vintage Cellars 89 stores.  A further two stores traded under the Quaffers' banner.

Coles Liquor also operates a network of 85 hotels, predominantly located in Queensland.  This business substantially increased in scale following the acquisition of the Hedley Group during 2006.


Under an exclusive alliance agreement with Shell, Coles operates 602 Coles Express fuel and convenience stores across Australia as at July 2007. Coles supermarkets, Liquorland and Kmart customers who make purchases over a certain amount are entitled to receive a fuel discount.


Pharmacy Direct is Australia's first mail order Internet pharmacy. The shop and warehouse are located in Silverwater, New South Wales and staffed by qualified pharmacists who provide prompt expert service and helpful information on prescriptions and general inquiries.